Safer Pet Privacy Policy

This privacy policy explains how we collect and process your personal data. Personal data, or personal information, means any information about an individual from which that person can be identified. This includes information that you tell us, what we learn from you and the choices you make about the marketing you want us to send to you. This policy explains how we do this, what your rights are and how the law protects you.

We do not knowingly collect data relating to children.

1. Who we are and how you can contact us

We are SAFERPET LTD. Our registered office is at Redhill Chambers, High Street, Redhill, Surrey, RH1 1RJ.

You can contact us by email at care@saferpet.com.

When we refer to our website, we mean our website at www.saferpet.com

2. Where we collect your personal information from

We may collect personal information about you in the following ways:

Data you give to us:

• Data you give to us when you register to use our services or purchase goods from us
• When you talk to us on the phone
• When you use our website, mobile device apps, or web chat
• In emails or letters to us
• When you give us feedback

Data we collect when you use our services:

• Payment and transaction data
• Profile and usage data, including data we gather from the devices you use to connect to those services such as computers and mobile phones, using cookies (please see our separate cookies policy) and other internet tracking software
• Tracking data from the device once you have set it up

Data from third parties we work with:

• Social networks
• Payment providers
• CRM software providers
• Agents or advisers working on our behalf, such as data analysis services providers

3. Data we collect about you

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

Identity data – Full name, username, marital status, title, date of birth and gender and, to the extent you provide us with it, information about your relationship to other member of your household and family friends.

Contact data – billing address, delivery address, email address or telephone numbers, email IDs and current location

Financial data – bank account and payment card details

Transaction data – details about payments to and from you and details of the products and services you have purchased from us

Technical data - internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website

Profile data - your username and password, your subscription information, purchases or orders made by you, your interests, preferences, feedback and survey responses

Usage data – information about how you use our website, products and services

Marketing and communications data – your preferences in receiving marketing from us and our third parties and your communication preferences

Tracking data – geolocation data relating to the tracking device’s location and use of the tracker in combination with our website and/or app

Pet-related information - included here for completeness although most of this may be unlikely to constitute personal data) – name of pet, date of birth of pet, sex, weight, breed, health, behaviour, location, photographs and any other pet-related information provided to us via our app and/or website).

We may also collect, use and share aggregated data such as statistical or demographic data for any purpose. Aggregated data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your usage data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

We do not collect any special categories of personal data about you. This includes details about race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

4. How we use your personal information

Your privacy is protected by law.

We are only allowed to use personal information about you if we have a legal basis to do so, and we are required to tell you what that legal basis is. We have set out in the table below: the personal information which we collect from you, how we use it, and the legal ground on which we rely when we use the personal information.

In some circumstances we can use your personal information if it is in our legitimate interest to do so, provided that we have told you what that legitimate interest is. A legitimate interest is when we have a business or commercial reason to use your information which, when balanced against your rights, is justifiable. If we are relying on our legitimate interests, we have set that out in the table below.

What we use your personal information for	What personal information we collect	Our legal grounds for processing	Our legitimate interests (if applicable)
To register you as a new customer and during the setup process	Identity Data Pet’s Data Contact Data Financial Data Profile Data Marketing and Communications Data	Your consent   Necessary for the purpose of performing a contract to which you are a part
To process and deliver your order(s)	Identity Data Contact Data Financial Data	Your consent   Necessary for the purpose of performing a contract to which you are a part
To manage payments or collect and recover money owed to us	Financial Data Transaction Data Identity Data Contact Data	Your consent   Necessary for the purpose of performing a contract to which you are a part
To manage our relationship with you, including notifying you about changes to our terms or privacy notices	Contact Data Profile Data Identity Data	Necessary for us to comply with a legal or regulatory obligation
To administer and protect our business and our website	Profile Data Technical Data Usage Data	Legitimate commercial interest To use your data for us to comply with a legal or regulatory obligation	To operate and protect our business and use available usage and technical data to ensure the security of our app and website.
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you	Contact Data Profile Data Technical Data Usage Data Marketing and communications data Pet-related Information	Legitimate commercial interest	To promote our business and operate our app and website more efficiently by tailoring content and advertisements based on preferences, previous transactions and browsing activity and to send marketing information by email, mobile or by post provided you have not objected to receiving such marketing information.
To use data and behaviour analytics to improve our website, products / services, marketing, customer relationships and experiences	Profile Data Technical Data Usage Data Marketing and communications data Pet-related Information	Legitimate commercial interest	To improve our commercial offering and promote our business and operate our app and website more efficiently by measuring success of various approaches, promotions and communications. To tailor content and advertisements based on your preferences, previous transactions and browsing activity.
To make suggestions and recommendations to you about goods or services that may be of interest to you	Profile Data Usage Data Transaction Data Marketing and communications data Pet-related Information	Legitimate commercial interest	To promote our business and operate our app and website more efficiently by tailoring content and advertisements based on preferences, previous transactions and browsing activity and to send marketing information by email, mobile or by post provided you have not objected to receiving such marketing information.
When you use our services	Profile Data Technical Data Pet-related Information  Tracking Data	Necessary for the purpose of performing a contract to which you are a part

5. Who we share your personal information with 

We may share your personal information with any of the following types of organisation, for the purposes of providing the goods and services which you have requested from us: 

• Third-party payment processors.
• Third-party technology and systems providers (such as Xero and Shopify).
• Third-party SIM providers.
• Third-party courier/delivery partners.
• Third-party data analysts, security advisers and legal advisers.
• Third-party data sub-processors such as Amazon Web Services.

You can find details of how these third parties use your personal information by looking at their privacy policies, all of which should be available on the relevant websites, or on request. Please contact us if you would like an up-to-date list of the organisations with whom we may share your personal data. 

We require all organisations who we share your data with to respect the security of your personal data and to treat it in accordance with the law.  We do not allow any of our service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6. Failing to provide personal data 

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

7. Third party links 

Our website may include links to third party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.  When you leave our website, we encourage you to read the privacy notice or policy of every website you visit.

8. Transferring your personal information outside the EEA

The EEA is the European Economic Area, which consists of the EU Members States, Iceland, Liechtenstein and Norway. If we transfer your personal information outside the EEA we have to tell you.  

We may send your data outside the EEA where we consider it reasonably necessary to do so in connection with the provision of our products and services to you. For example, where any of the third-parties referred to above store data on servers outside the EEA (such as our order processing system which has servers located in the United States. Such transfer complies with the EU-US Privacy Shield Framework).

If we do transfer your personal information outside the EEA, we will make sure that it is protected and that you have the same rights as if it was being processed or stored in the EEA.  

9. Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed (having implemented ISO 27000 class security control to ensure the protection of data). In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator (including the ICO) of a breach where we are legally required to do so.

10. How long do we keep your personal information 

We will keep your personal information for as long as you are our customer. 

After you stop being a customer we will delete or anonymise your personal information unless it is necessary to prolong the retention period or permitted by law. Where that is the case, we may keep your personal information for up to 6 years, for one of the following reasons: 

• To respond to any questions, complaints or claims from you
• To satisfy data and accounting practices
• To comply with laws applicable to us

Where you are not a registered customer, we may store certain personal information (technical data and usage data relating to your interactions with our website or app) for up to 1 year.

11. Marketing 

We may use your personal information to tell you about relevant goods or services and any upcoming offers. 

We can only use your personal information to send you marketing messages if we have either your consent or a legitimate interest to do so.  

You can ask us to stop sending you marketing messages at any time – you just need to contact us, or use the opt-out links on any marketing message sent to you. 

We will get your express opt-in consent before we share your personal data with any company other than us including our partners for marketing purposes. You can ask a third-party company to stop sending you marketing messages at any time, by adjusting your marketing preferences in relation to that company or by using the opt-out links on any marketing message sent to you.

Where you opt out of receiving marketing messages, this will not apply to personal data provided to us as a result of purchasing our goods or services or any other transaction between you and us. 

12. Your rights 

You have certain rights which are set out in the law relating to your personal information. The most important rights are set out below. 

Getting a copy of the information we hold 

You can ask us for a copy of the personal information which we hold about you, by writing to us at care@saferpet.com. This is known as a data subject access request. 

You will not have to pay a fee to access your personal data, unless we believe that your request is clearly unfounded, repetitive or excessive.  In such circumstances we can charge a reasonable fee or refuse to comply with your request. 

We will try to respond to all legitimate requests within one month.  Occasionally it may take us longer than a month and in that case we will notify you and keep you updated. 

Telling us if information we hold is incorrect 

You have the right to question any information we hold about you that you think is wrong or incomplete.  Please contact us at care@saferpet.com if you want to do this and we will take reasonable steps to check its accuracy and, if necessary, correct it. You can also correct and update your account details by accessing your profile on the website or app. 

Telling us if you want us to stop using your personal information

You have the right to: 

• object to our use of your personal information (known as the right to object); or
• ask us to delete the personal information (known as the right to erasure); or 
• request the restriction of processing; or
• ask us to stop using it if there is no need for us to use it (known as the right to be forgotten). 

There may be legal reasons why we need to keep or use your data, which we will tell you if you exercise one of the above rights. 

Where we rely on our legitimate interest

In cases where we are processing your personal data on the basis of our legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.

Withdrawing consent

You can withdraw your consent to us using your personal information at any time.  Please contact us at care@saferpet.com if you want to withdraw your consent.  If you withdraw your consent, we may not be able to provide you with certain products or services. 

Request a transfer of data 

In certain circumstances, you may ask us to transfer your personal information to a third party. This right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you. Please contact us at care@saferpet.com  if you would like to find out if we can help you with such a transfer.

13. Making a complaint 

Please let us know if you are unhappy with how we have used your personal information by contacting us at care@saferpet.com. 

You also have a right to complain to the Information Commissioner’s Office.  You can find their contact details at www.ico.org.uk.  We would be grateful for the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.